{"title":"Whole Fish \u0026 Fillets","description":"\u003cp\u003eWhole fish, ready-cut fillets and versatile portions for steaming, grilling or pan-searing.\u003c\/p\u003e","products":[{"product_id":"golden-pomfret-fresh-versatile","title":"Golden Pomfret","description":"\u003ch3\u003eAbout this item\u003c\/h3\u003e\n\u003cp\u003eA golden-scaled fish with firm, flaky white flesh and a clean, gently savoury flavour. Its moderate fat content helps it stay moist whether steamed, pan-fried, grilled or baked. The compact shape cooks evenly and presents beautifully whole, making it a dependable choice for family dinners, celebrations and everyday seafood meals.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirm white flesh that lifts into clean flakes\u003c\/li\u003e\n\u003cli\u003eMild flavour that works with ginger, garlic and citrus\u003c\/li\u003e\n\u003cli\u003eSuitable for steaming, grilling, pan-frying or baking\u003c\/li\u003e\n\u003cli\u003eHolds its shape well during gentle cooking\u003c\/li\u003e\n\u003cli\u003eA natural source of protein and omega-3 fats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTotal amount: 2 kg; unit price is shown per 1 kg\u003c\/li\u003e\n\u003cli\u003eForm: cleaned whole fish\u003c\/li\u003e\n\u003cli\u003eAppearance: golden scales with white flesh\u003c\/li\u003e\n\u003cli\u003eStorage: keep frozen at -18 C; thaw in the fridge\u003c\/li\u003e\n\u003cli\u003eCooking: cook thoroughly until the flesh flakes easily\u003c\/li\u003e\n\u003cli\u003eAllergen: contains fish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BRAYDEN DOUGLAS","offers":[{"title":"Default Title","offer_id":49936906715374,"sku":null,"price":55.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2240\/5102\/files\/jin_chang_yu_1.png?v=1793675594"},{"product_id":"fresh-whole-filleted-sea-bass","title":"Sea Bass","description":"\u003ch3\u003eAbout this item\u003c\/h3\u003e\n\u003cp\u003eFresh premium white fish with a mild, sweet flavour and tender flesh that separates into broad flakes. The pack includes whole fish and neatly cut fillets, giving flexibility for steaming, baking, grilling or pan-searing. Clean silver skin, even preparation and a firm texture make it easy to produce restaurant-quality results at home.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes both whole fish and prepared fillets\u003c\/li\u003e\n\u003cli\u003eMild, sweet flavour that suits many cuisines\u003c\/li\u003e\n\u003cli\u003eTender flakes with enough structure for pan-searing\u003c\/li\u003e\n\u003cli\u003eFillets are cleanly cut for immediate cooking\u003c\/li\u003e\n\u003cli\u003eSuitable for steaming, baking, grilling or frying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTotal amount: 2 kg; unit price is shown per 1 kg\u003c\/li\u003e\n\u003cli\u003eForm: whole fish plus filleted portions\u003c\/li\u003e\n\u003cli\u003eAppearance: silver-grey skin and white flesh\u003c\/li\u003e\n\u003cli\u003eStorage: keep frozen at -18 C; thaw in the fridge\u003c\/li\u003e\n\u003cli\u003eCooking: cook thoroughly before serving\u003c\/li\u003e\n\u003cli\u003eAllergen: contains fish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BRAYDEN DOUGLAS","offers":[{"title":"Default Title","offer_id":49936907010286,"sku":null,"price":65.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2240\/5102\/files\/lu_yu_1.png?v=1793675600"},{"product_id":"fresh-whole-anchovies-pristine","title":"Anchovies","description":"\u003ch3\u003eAbout this item\u003c\/h3\u003e\n\u003cp\u003eSmall silver fish with delicate flesh and a rich, clean taste of the sea. Their compact size allows them to cook quickly and absorb seasonings beautifully, making them ideal for frying, grilling, braising or adding to soups and stews. Carefully inspected and cleaned, they are convenient to prepare while keeping their natural texture and nutrients.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFresh, whole fish with bright silver skin\u003c\/li\u003e\n\u003cli\u003eSmall, tender bodies that cook very quickly\u003c\/li\u003e\n\u003cli\u003eStrong natural seafood flavour without heaviness\u003c\/li\u003e\n\u003cli\u003eSuits frying, grilling, soups and stews\u003c\/li\u003e\n\u003cli\u003eA source of protein, calcium and omega-3 fats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTotal amount: 2 kg; unit price is shown per 1 kg\u003c\/li\u003e\n\u003cli\u003eForm: cleaned whole fish\u003c\/li\u003e\n\u003cli\u003eAppearance: slim silver bodies with pale flesh\u003c\/li\u003e\n\u003cli\u003eStorage: keep frozen at -18 C; thaw in the fridge\u003c\/li\u003e\n\u003cli\u003eCooking: cook thoroughly before serving\u003c\/li\u003e\n\u003cli\u003eAllergen: contains fish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BRAYDEN DOUGLAS","offers":[{"title":"Default Title","offer_id":49936907895022,"sku":null,"price":39.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2240\/5102\/files\/sha_ding_yu_1.png?v=1793675618"},{"product_id":"delicate-steamed-hairtail-fillets","title":"Hairtail","description":"\u003ch3\u003eAbout this item\u003c\/h3\u003e\n\u003cp\u003eTender, ribbon-shaped fish fillets prepared for quick, healthy meals. A gentle steaming method keeps the flesh moist and preserves its clean, natural sweetness, while a light spring-onion garnish adds freshness. Serve with rice or vegetables, or finish with soy, ginger and a little hot oil for an easy dish that still feels special.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTender fillets with a delicate, flaky texture\u003c\/li\u003e\n\u003cli\u003eGently prepared to retain moisture and flavour\u003c\/li\u003e\n\u003cli\u003eFresh spring-onion garnish adds aroma and colour\u003c\/li\u003e\n\u003cli\u003eQuick to reheat for lunch, dinner or meal preparation\u003c\/li\u003e\n\u003cli\u003ePairs well with rice, vegetables and light sauces\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTotal amount: 2 kg; unit price is shown per 1 kg\u003c\/li\u003e\n\u003cli\u003eForm: prepared fish fillets with a silver sheen\u003c\/li\u003e\n\u003cli\u003eAppearance: pale silver-white fish with green garnish\u003c\/li\u003e\n\u003cli\u003eStorage: keep frozen at -18 C; thaw in the fridge\u003c\/li\u003e\n\u003cli\u003eHeating: warm gently until piping hot\u003c\/li\u003e\n\u003cli\u003eAllergen: contains fish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BRAYDEN DOUGLAS","offers":[{"title":"Default Title","offer_id":49936908550382,"sku":null,"price":59.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2240\/5102\/files\/sheng_dai_yu_1.png?v=1793675635"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2240\/5102\/collections\/jin_chang_yu_1.png?v=1793676614","url":"https:\/\/doughub.shop\/collections\/whole-fish-and-fillets.oembed","provider":"BRAYDEN DOUGLAS","version":"1.0","type":"link"}